Why Testing Is The Best Internet Marketing Technique For Growing Your Online Business
Have you ever experienced a spike in your website traffic or a dip in sales — but had no idea why? If so, you’re not alone.
According to a recent Marketing Sherpa survey, over 23% of email marketers do NOT test or track the strategies they use to market their businesses online.
And testing is the most effective Internet marketing technique for growing your business!
After all, if you don’t know which Internet marketing technique is pulling the best (or worst!) results for your site right NOW, then how can you possibly hope to improve on it?
Quite simply, if you’re not testing EVERYTHING you do — and tracking the results, you’re just shooting in the dark!
Now that
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Test ONE element at a time. The only way you’ll be able to determine cause and effect is to test one change at a time. Let’s say you want to test the headline on your sales page AND the body of your salescopy.
If you make changes to both at the same time, you’ll have no way of determining which change generated what results.
Take note of your site’s vital stats. Before you test ANYTHING, find out how many visitors you need to attract to yoursite in order to make a sale. Just divide
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Let’s say you got 300 visitors to your site in one day and you made 12 sales. The formula would look like this: 300/12 = 25.
So for every 25 visitors you got that day, you made 1 sale. (Expressed as a percentage, this means your conversion rate was 4%, as 1/25 = 0.04.)
This number is key to success with this Internet marketing technique. Think of it as your benchmark for how well your site is doing its job. If it dips or spikes, you need to find out why right away!
Prioritize your testing. Start testing your lead moneymakers first,
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Think in terms of percentages (not whole numbers) when making revenue forecasts for your business.
Imagine if you changed the headline of your sales page this morning — and you ended up making 25 sales, just like you did yesterday. Does that mean that the change to your headline had no effect on your sales numbers?
Not if the number of visitors to your site changed! (Your conversion rate will have changed, too.)
Find out where your best conversions are coming from. If you can pinpoint where your best customers are coming from, you can put your energies
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Using programs like Google Analytics, you can see whether your most qualified visitors are coming from pay-per-click ads or from organic listings, for example.
Now that you know the most important testing elements, you can start putting this highly effective Internet marketing technique to work for you today!
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About The Internet Marketing Center:
The Internet Marketing Center (IMC) provides its clients with all the tools they need to successfully start, build, and grow their own profitable online businesses
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CEO Derek Gehl has carved a reputation as one of the Internet’s foremost marketing experts.
For more information, visit http://www.MarketingTips.com