Does Giving Your Customers Something For Free Help Market Your Internet Business?
Nope. It doesn’t.
I know what you are thinking…
“But Joe…all of those ebooks and course materials say to offer free newsletters, and free ebooks, and free special reports to gain customers.”
But that is not the entire story…and any good marketer probably told you something else too…
“Give them something of value for free.”
Notice the word in italics…value. That is the key to this technique. Now why I am I typing this post on a valuable marketing tips blog when the technique described above sounds so simple and easy to implement?
Because most of the free newsletters, ebooks, and special reports I read over… have very little if any real value to the reader.
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“Well Joe…how do we tell if what we are sending out is not valuable enough?”
Good question. Here is a general “litmus test” to start with:
1) Am I using this in my business currently? Is it a profitable bit of information? How profitable? Joe: If the information you provide is not very profitable to your business…why provide it for someone else?
2) If the answer to the first part of #1 is NO…have you done enough research to ensure that the person receiving the information will be able to
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3) If you assign a value to a newsletter, ebook, course, or other freebie…does that freebie really live up to that value by applying the freebie to a business? Joe: An example here…Derek Gehl’s newsletter from the Internet Marketing Center claims a value of $147.00 for the information contained. It is a free newsletter…but it has MUCH MORE value in practical application of the techniques
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Well…there you have it. If what you are giving away passes these three items…you have the beginning of a item worth giving away to entice customers to view your other product offerings.
THE CHALLENGE:
This month…give away something that you normally wouldn’t as a freebie. Perhaps because you thought “That is too valuable to give away…”
If you play your cards right…you might get enough repeat customers to justify it. =)
“Isn’t it time to stop playing games with your business?”
Joseph Ratliff is a professional marketing consultant, trainer, and speaker.
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