Reasearching A Profitable Website Niche - Part 1
In order to become a successful business blogger you need to research a profitable website niche idea before attempting to build a blog. Your goal should be to build up your blog in such a way that you can dominate that niche, or at least grab a large chunk of that niche market. I call this “niche domination”. This article is intended to get you started with finding a profitable website niche by explaining how to get started with your market research.
Selecting a niche idea requires a lot of market research, so if you are doing this for the first time it can be quite time consuming and repetitive. Like all things though, it does get easier the
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Getting Started
So what interests you? It’s much easier to research things that interest you, so get a pen and paper and write down some of your favourite subjects. Look around you now, and have quick wander around your office or home and make notes of any items that you notice.
To give you a quick example, I’m writing this on my Dell PC. I have 2 LCD monitors connected to my PC via a dual display
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If I extend my search and look around my home, there are hundreds of things I could add to my list. Many of these things are something that I may be interested in, because at some point I’ve bought them. If you check your email you will normally find receipts and information about products and services that you are interested in. You get the idea…there are
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Create a shortlist
Of all the items listed, you will need to make a shortlist of the ones you want to research further. I use a Spreadsheet application like Microsoft Excel to add the items I want to research. I create the spreadsheet with the following columns:
Subject / Google results / Google Ads / All in title / All in anchor
The purpose of this next exercise is to
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Earlier I listed a few things around my office that were connected to my computer. From this list I will use “wireless keyboard” for my example. I will add this phrase to the “subject” column of my spreadsheet. Next I will fill in the spreadsheet step-by-step to see if the subject could be something worth considering for my niche domination.
Step 1 -
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Go to Google.com and search the web for “wireless keyboard” (without the quotes).
On the top right of the page I get 16,100,000 Google results, which immediately tells me this is a very popular subject.
Add the results figure to the “Google results” column in the spreadsheet.
Step 2 - Check Google Adwords Ads
On the same Google search results page from the step above you will see “Sponsored Links” by Google on the right of the page. These are pay-per-click (PPC) adverts of your potential competitors. You need to count how many there are. If there are more than one screen’s worth of ads then you will need to click the link to “show all sponsored
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If there are no Adwords ads then the market is relatively undiscovered, or more likely is not profitable as there is not much interest in it from advertisers.
If there are many pages of ads (e.g. 4+) then the market is extremely competitive.
For the search I’ve just completed I have 10 Google Adword results. Add this result to your “Google Ads” column.
Step 3 - Check Google “allinanchor:” Results
If you prefix your search term with “allinanchor:” then Google with show only results where the search term is in a URL. To do this:
Go to Google.com and search the web for “allinanchor:wireless keyboard” (without the quotes).
On the top right of the
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Add the results figure to the “allinanchor” column in the spreadsheet.
The results of 165,000 initially tells me that this is way to high for that search phrase to be a profitable niche. Basically, you would need to beat 165,000 other websites that link to the phrase “Wireless Keyboard”. There’s no need to worry at this point though, we will do our advance keyword research in Part 2 for much better phrases (long tail search phrases). For example, “allinanchor:wireless multimedia keyboard” brings back only 17,800 results. As a general rule, the lower the results the easier it is for you to dominate that niche, providing the traffic is there to be captured.
Step 4
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If you prefix your search term with “allintitle:” then Google with show only results where the search term is in the title of a page. To do this:
Go to Google.com and search the web for “allinanchor:wireless keyboard” (without the quotes).
On the top right of the page I get 148,000 Google results.
Add the results figure to the “allintitle” column in the spreadsheet.
148,000 is again way to high for me to consider that search term as the title of my blog, however “allintitle:wireless multimedia keyboard” brings me back 620 results which is excellent!
Already, I’ve built up a basic picture of the market that I’m considering creating my business blog for, with the
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Once you’ve completed this initial research for your short-listed topics, you may find that you already have a good idea of the subject that you want pursue for your website niche domination. All you need to do now is perform some advanced keyword research for the topics you want to look at in more detail.
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