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Not all of the good affiliate programs go through the big boys. As you can imagine, there are advantages and disadvantages to using someone like Linkshare or Commission Junction to run your program. The major disadvantages seem to be cost (expect to drop ten grand for setup and network access fees, and a 30% commission on what you make from the program) and the fact that your program will be lost among thousands of others.

So many companies have decided to manage their own affiliate programs, using specialized software and with their own promotional plans (30% buys a lot of Adsense). I surfed the ten most popular independent affiliate program directories, and I ve listed ten of the more

promising programs.

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Affiliate marketing is the use of Internet advertising to assist businesses in increasing traffic flow and business awareness to the public. A business rewards one or more business affiliates for each customer or site visitor brought about by the affiliates marketing efforts. Affiliate marketing uses the same advertising methods as any business advertising online. These methods can include SEO, PPC, Display advertising and email marketing. Each advertising method brings its own results and carries variable fees for each. SEO or search engine optimization is the building of a solid keyword density for your website. This increases the chance that if a customer is searching for the item your business is offering they will find it easier and quicker. PPC

or pay-per-click is an advertising method that allows you to set up your ad with your keywords. You choose how often an ad is displayed based on your budget. You are only charged for the ads that are clicked on by customers. Display ads use more than text as they can offer logos, photos and video/audio media. This is done through either still or animated web banners. Email ads are self-explanatory as they are newsletters or updates sent to customers through email.

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Affiliate marketing is a modern method of promoting web businesses in which an affiliate, or publisher is rewarded for every visitor, subscriber, customer, who clicks on his promoted site, along with the sale provided through his or her efforts. This new level of marketing uses one site to drive traffic to another site, and is considered to be one of the main vehicles of online marketing.

While search engines, e-mail and RSS seize much of the attention of online retailers, affiliate marketing, despite lineage that goes back almost to the beginning of online retailing, carries a bit lower profile however. Despite that low profile, affiliates still continue to play a major role in

an online retailers’ marketing scheme.

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We’ve all see the ads, but what exactly is it? How can it help you as an Affiliate Marketer?

In simple language, an affiliate marketing funnel is a conversion tool to turn visitors into customers. There are several steps to building a successful funnel.

1. You must have a web site so that you can put up a lead capture page. This is where you draw your visitors into the mouth of the sales funnel. Using an auto-responder, even a free one, you set up a page that asks for the visitor’s name and e-mail address, thus capturing the lead.

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Not all of the good affiliate programs go through the big boys. As you can imagine, there are advantages and disadvantages to using someone like Linkshare or Commission Junction to run your program. The major disadvantages seem to be cost (expect to drop ten grand for setup and network access fees, and a 30% commission on what you make from the program) and the fact that your program will be lost among thousands of others.

So many companies have decided to manage their own affiliate programs, using specialized software and with their own promotional plans (30% buys a lot of Adsense). I surfed the ten most popular independent affiliate program directories, and I ve listed ten of the more

promising programs.

Read the rest of this entry »